Vol. 10, No. 1, December 2008

Douglas Holt named
Editor of Journal of Consumer Culture

In June, Douglas Holt, L’Oréal Professor of Marketing at the Saïd Business School, University of Oxford, assumed the editorship of the Journal of Consumer Culture. He took over from George Ritzer, University of Maryland, one of the founding Editors who served in that capacity since in 2001.

Recently Holt has conducted historical research on iconic brands to develop a new cultural approach to branding. This model is published in How Brands Become Icons: The Principles of Cultural Branding (Harvard Business School Press, 2004), as well as in related management and academic articles. He has also analyzed global branding from a novel cultural perspective ("How Global Brands Compete" Harvard Business Review, September 2004). Holt has published extensively on sociological issues concerning consumption, including social class, masculinity and consumer society. He co-edited (with Juliet Schor) The Consumer Society Reader (New Press 2000).

Before moving to Oxford in 2004 he was a professor at the Harvard Business School (2000-2004), University of Illinois (1997-2000) and Penn State University (1992-1997). He took his BA from Stanford University (economics and political science), MBA from the University of Chicago (marketing) and PhD from the Kellogg School of Management at Northwestern University (marketing with a specialization in cultural anthropology).

We welcome Doug and offer hearty thanks and good wishes to George.

>>> back to Consumers, Commodities & Consumption, Vol. 10(1) December 2008.