Consumer Culture Theory or CCT, as defined by Arnould and Thompson in the March 2005 issue of the Journal of Consumer Research, refers to a family of theoretical perspectives which address the dynamic relationships between consumer actions, the marketplace, and cultural meanings. CCT researchers work in a variety of traditional academic disciplines, and bring with them numerous approaches and research goals. They share in common, however, a singular cultural orientation toward the study of consumers and consumption.

Now in its 4th year, the Consumer Culture Theory Conference is the premier venue for CCT researchers to gather in order to explore this shared cultural orientation. The Conference welcomes scholars from different academic disciplines with different theoretical perspectives, and it recognises— indeed revels in— the plurality of research approaches and goals.

Conference Website:
 http://www.bus.umich.edu/ConsumerCultureTheory4/default.htm