10, No. 1, December 2008
Douglas Holt named
Editor of Journal of Consumer Culture
In June, Douglas Holt, L’Oréal Professor of Marketing
at the Saïd Business School, University of Oxford, assumed
the editorship of the Journal of Consumer Culture. He
took over from George Ritzer, University of Maryland, one of
the founding Editors who served in that capacity since in 2001.
Recently Holt has conducted historical research on iconic brands
to develop a new cultural approach to branding. This model is
published in How Brands Become Icons: The Principles of Cultural
Branding (Harvard Business School Press, 2004), as well
as in related management and academic articles. He has also analyzed
global branding from a novel cultural perspective ("How
Global Brands Compete" Harvard Business Review,
September 2004). Holt has published extensively on sociological
issues concerning consumption, including social class, masculinity
and consumer society. He co-edited (with Juliet Schor) The
Consumer Society Reader (New Press 2000).
Before moving to Oxford in 2004 he was a professor at the Harvard
Business School (2000-2004), University of Illinois (1997-2000)
and Penn State University (1992-1997). He took his BA from Stanford
University (economics and political science), MBA from the University
of Chicago (marketing) and PhD from the Kellogg School of Management
at Northwestern University (marketing with a specialization in
We welcome Doug and offer hearty thanks and good wishes to George.
>>> back to Consumers,
Commodities & Consumption, Vol. 10(1) December 2008.